{"id":6888,"date":"2021-11-26T15:40:10","date_gmt":"2021-11-26T15:40:10","guid":{"rendered":"https:\/\/staging.muvilab.it\/muvilab_old\/?p=6888"},"modified":"2024-10-24T16:35:45","modified_gmt":"2024-10-24T15:35:45","slug":"black-friday-origine-del-nome-e-fake-news","status":"publish","type":"post","link":"https:\/\/staging.muvilab.it\/muvilab_old\/black-friday-origine-del-nome-e-fake-news\/","title":{"rendered":"Black Friday: origine del nome e fake news"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"page\" title=\"Page 1\">Signore e signori, ebbene s\u00ec, anche quest&#8217;anno il tanto bramato <strong>Black Friday<\/strong> \u00e8 arrivato!<\/div>\n<div title=\"Page 1\">Ogni anno le corse per accaparrarsi <strong>l&#8217;offerta<\/strong> migliore diventano sempre pi\u00f9 agguerrite, in questo giorno tutti noi ci ritagliamo un momento per cercare online gli <strong>sconti<\/strong> pi\u00f9 vantaggiosi, che sia abbigliamento, tecnologia, travel o home decor, ci fermiamo e cerchiamo scrupolosamente fra migliaia di siti e negozi.<\/div>\n<div title=\"Page 1\"><\/div>\n<div title=\"Page 1\">Ma voi siete veramente sicuri di sapere il vero <strong>significato<\/strong> del Black Friday?<\/div>\n<\/div>\n<div title=\"Page 1\">In questo articolo proveremo a ricostruire alcune delle interpretazioni pi\u00f9 diffuse nel corso degli anni.<\/div>\n<div title=\"Page 1\"><\/div>\n<div title=\"Page 1\">La maggior parte delle persone sa che il Black Friday \u00e8 il giorno dopo il Ringraziamento e fino a non molti anni fa se ne parlava soprattutto come curiosit\u00e0 dagli <strong>USA<\/strong>. Black Friday, infatti, segna tradizionalmente l&#8217;inizio del periodo di <strong>shopping<\/strong> <strong>natalizio<\/strong> e i rivenditori sono disposti a offrire promozioni uniche.<\/div>\n<div title=\"Page 1\"><\/div>\n<div title=\"Page 1\"><img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/media.giphy.com\/media\/l1J9FiGxR61OcF2mI\/giphy.gif\" width=\"331\" height=\"331\" \/><\/div>\n<div title=\"Page 1\"><\/div>\n<div title=\"Page 1\">Circa un<strong> decennio di anni fa<\/strong> nei social cominci\u00f2 a girare una voce sulla presunta origine di questo termine, secondo cui si chiamerebbe cos\u00ec perch\u00e8 era il giorno in cui gli <strong>schiavi<\/strong> venivano <strong>svenduti<\/strong>. Nelle versioni pi\u00f9 elaborate si precisa che i ricchi proprietari terrieri, trascorso il Ringraziamento, si preparavano all&#8217;inverno facendo incetta di nuove braccia per il duro lavoro nelle piantagioni, approfittando di un prezzo scontato da parte dei trafficanti di esseri umani.<\/div>\n<div title=\"Page 1\">Su Twitter si trovano tracce di questo rumor che risalgono al <b>2008<\/b>, ma la diffusione gi\u00f9 importante \u00e8 avvenuta nel <b>2013<\/b>.<\/div>\n<div title=\"Page 1\">Ad ogni modo, \u00e8 assodato che questa storia sia<b> <\/b>una<b> fake news.\u00a0<\/b><\/div>\n<div title=\"Page 1\">\n<p><img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/media.giphy.com\/media\/X8JqucxQCrWHgU2drs\/giphy.gif\" width=\"401\" height=\"327\" \/><\/p>\n<h2 class=\"p3\"><b>Quando \u00e8 nato il Black Friday?<\/b><\/h2>\n<p class=\"p3\">La pratica degli <b>sconti<\/b> del venerd\u00ec fu introdotta da <b>Macy\u2019s<\/b> nel <b>1924<\/b>: la celebre catena americana organizz\u00f2 una <b>parata<\/b> proprio per celebrare l\u2019inizio degli <b>acquisti natalizi <\/b>il giorno successivo al <i>Thanksgiving.<\/i> All\u2019epoca, infatti, queste iniziative erano un modo per farsi pubblicit\u00e0, attirando l\u2019attenzione di migliaia di persone.<\/p>\n<p class=\"p3\">La sua attuale accezione \u00e8 invece merito dei\u00a0<b>poliziotti di Filadelfia<\/b>, che\u00a0nello stesso periodo avevano cominciato a usare\u00a0l&#8217;espressione\u00a0in chiave polemica per descrivere un giorno segnato da\u00a0<b>ingorghi automobilistici<\/b>\u00a0dovuti alle parate e\u00a0negozi\u00a0<b>invasi da clienti<\/b>.<span class=\"Apple-converted-space\"> <img decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/media.giphy.com\/media\/QX1l5T6Kcl2DtoWGy4\/giphy.gif\" width=\"308\" height=\"308\" \/><\/span><\/p>\n<h2 class=\"p3\"><b>Nel tempo le cose cambiarono<\/b><\/h2>\n<p class=\"p3\">Negli <b>anni &#8217;80<\/b> invece di modificargli nome si prov\u00f2 allora a nobilitarne la storia.\u00a0 Si raccont\u00f2 che il Black Friday si chiamasse cos\u00ec perch\u00e9 era\u00a0il giorno in cui\u00a0sui\u00a0<b>libri contabili<\/b>\u00a0si cominciavano ad annotare i profitti con l\u2019<b>inchiostro nero, <\/b>mentre fino a quel momento le perdite erano\u00a0state annotate in\u00a0<b>inchiostro rosso<\/b>. Per certi negozianti infatti erano proprio gli acquisti dello\u00a0<b>shopping natalizio<\/b>\u00a0a permettere di chiudere il bilancio\u00a0<b>in attivo<\/b>.<\/p>\n<p><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/media.giphy.com\/media\/KxtMLfh8k8GEJHpBVi\/giphy.gif\" width=\"480\" height=\"270\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\">Questa volta lo stratagemma <span class=\"s1\">riusc\u00ec<\/span>, e infatti questa teoria \u00e8 diventata quella pi\u00f9 nota, nonostante anche questa sia una fake news. Una delle ragioni che la fa sembrare credibile \u00e8 che i media stessi hanno regolarmente ingigantito la reale portata del\u00a0<b>Black Friday<\/b>\u00a0sulle vendite, parlandone come il giorno in cui le persone facevano pi\u00f9 acquisti durante l\u2019anno.<\/p>\n<\/div>\n<div title=\"Page 1\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Signore e signori, ebbene s\u00ec, anche quest&#8217;anno il tanto bramato Black Friday \u00e8 arrivato! Ogni anno le<\/p>\n","protected":false},"author":2,"featured_media":11774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[127,58,108,140],"tags":[155,105,131],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media","category-novita-social-media","category-tendenze","tag-black-friday","tag-fake-news","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: origine del nome e fake news - MUVI Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.muvilab.it\/muvilab_old\/black-friday-origine-del-nome-e-fake-news\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: origine del nome e fake news - MUVI Lab\" \/>\n<meta property=\"og:description\" content=\"Signore e signori, ebbene s\u00ec, anche quest&#8217;anno il tanto bramato Black Friday \u00e8 arrivato! 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